Join the 4000+ kids wearing the Joy ★★★★★ (5/5)
How JoyJoy works
This is no ordinary sneaker. JoyJoy is an interchangeable kids shoe designed with a removable velcro strap that increases the fun and decreases the fuss of getting dressed. Kids love the freedom of experimenting with their fashion sense (and their self-confidence!).
Step 1
Kick off with your base white sneaker.
Step 2
Interchange the Velcro sneaker snaps.
Step 3
Snap on a different design every day.
Exclusive Pre-order
Our most loved Rainbow Range is back, but with limited stock available. To guarantee your pair we're offering pre-orders with priority delivery. Reserve yours now. Just 10 days until the rainbow arrives at your doorstep.
Our Happy Feet Tell All
Why You'll Love JoyJoys
Machine Washable
We added a dirt repellant coating, so they're easy to clean and easy to wipe. Because we know how much kids love muddy puddles.
Kids Approved Comfort
Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy.
Easy On and Off
No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car.
Change Every Day
Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share.
How to shop JoyJoy
If you've never bought JoyJoys before kick off with a Starter Box, it comes with a free set of snaps. If you're back for more check out our latest Snap Packs.
Hi, we're Jade and Dani,
That’s right (or is it left?), we’re a double Mom FEETure with a dream to put some joy into the world. In fact, we love joy so much that we want to sneak it into our sneakers and wiggle our toes in it all day. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence on and off the playground. We envisioned a fashion brand that would make our little ones feel in charge of their feelings and their style choices. And that’s what JoyJoy is all about. It’s our mission to spark joy in little feet of young wild hearts everywhere.
J.S.I.B - Just Send it Back... No laces attached
We’re on a mission to serve joy. So if it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. Too big? Too small? The glitter’s come off? Want a last-minute crown and not a dragon? Or you’ve noticed a quality issue? We mean this. Heart and sole! No need to provide proof of purchase. Oops, worn them to a playdate already? That’s okay, lightly worn returned JoyJoys will be donated.
Get your feet in first
