Kids’ sneakersthat changein a snap.

Swap the straps for hearts, heroes or glitter. A whole new look in seconds.

A pair of white JoyJoy sneakers swapping between Snaps: dinosaur, doughnut, mermaid, camo, glitter heart, Boom, bunny and more
Start with a pair See how it works

Where shall we start?

New drops, gift ideas and big-name characters.

Two smiling girls in JoyJoy sneakers surrounded by colourful Snaps

Explore the world of Snaps

Every colour, character and mood.

Explore Snaps →

Shop New

The toys are back in town.

Shop Toy Story →

Gift JoyJoy

The present they’ll open every morning.

Shop gifts →
Disney Lilo & Stitch JoyJoy Snap with Stitch hugging a glitter heart

Find your favourite characters

Elsa, Stitch, Spidey and friends.

Shop Disney →
Shop all the Snaps →
NEW!
Kid wearing JoyJoy Toy Story snap sneakers, holding a Rex figure, cowboy hat on
JOYJOY × TOY STORY
THE TOYS ARE BACK IN TOWN.
Shop Toy Story
Free shipping over R700 ✦ Easy on and off ✦ Loved by 4,000+ families ✦ Swap your snaps every day ✦ Kid-approved comfort ✦ Free shipping over R700 ✦ Easy on and off ✦ Loved by 4,000+ families ✦ Swap your snaps every day ✦ Kid-approved comfort ✦

What is JoyJoy?

One sneaker. Infinite looks.

Snap on a new character, colour, or mood in seconds. No laces, no waiting, just snap on and go.

Every mood. Every day.

Elsa on Monday. Spiderman on Wednesday. Glitter on Friday. One pair of shoes keeps up with every version of them.

Buy one. Look like ten.

Snaps cost a fraction of a new pair of shoes. A full wardrobe of looks for less than the price of two pairs.

Where would you like to go?
New Here

Start with
the sneaker

Shop sneaker → Have JoyJoys?

Shop
snaps

Browse snaps → Coming back?

Need a
new size

Shop sneaker →

How it
Works.

Three kids holding JoyJoy snaps
Step 1 ✦ Buy the sneaker.
JoyJoy sneaker with snaps
Step 2 ✦ Choose your snap.

Ready? Let's go.

pick your sneaker. pick your snap. own your day ✦

Shop the sneaker → Shop your snaps →

One pair of shoes. Every kind of mood.

Why buy five pairs when you only need one?

JoyJoy — Saturday smoothie mood
MOOD
Saturday: smoothie run.
 Pink heart shaker snap set
On her feet
Pink heart shaker
Shop →
JoyJoy — Sunday mall mood
MOOD
Sunday: mall crawl.
 Shooting star snap set
On her feet
Shooting star snap
Shop →
JoyJoy — birthday cake o'clock mood
MOOD
Birthday: cake o'clock.
 Butterfly Bows snap set
On her feet
Butterfly Bows snap
Shop →
JoyJoy — sleepover pillow forts mood
MOOD
Sleepover: pillow forts.
 Blue heart shaker snap set
On her feet
Blue heart shaker
Shop →
JoyJoy — morning soccer mood
MOOD
Morning: soccer kit.
 Goal Getter snap set
On his feet
Goal Getter snap
Shop →
JoyJoy — afternoon skate session mood
MOOD
Afternoon: skate session.
 Boom snap set
On his feet
Boom snap
Shop →
JoyJoy — sunday snacks and screen mood
MOOD
Sunday: snacks + screen.
 Born to be Wild snap set
On his feet
Born to be Wild snap
Shop →
JoyJoy — evening gaming mood
MOOD
Evening: gaming mode.
 Gaming snap set
On his feet
Gaming snap
Shop →

← Swipe to explore moods →
★★★★★

A few words from the moms. Mostly about the shoes. Some about wanting adult sizes.

★★★★★ "Joy Joy's – True to its name!" Love the shoes, the straps, the packaging, the service! My daughter loves having the independence to choose her own straps for the day. Each strap is so beautiful and fun. — T.C.
★★★★★ "A tutu has nothing on Joy Joys" This is just the most brilliant concept that gives children a unique way of expressing themselves, and mothers a break from having to sheepishly tell everyone 'she dressed herself.' Obsessed! — Gila Shapiro
★★★★★ "True joy with our JoyJoy sneakers" My daughter absolutely loves her JoyJoys! Her face lit up when we opened the box. She loves that she can change them herself and match her outfit! — Kerri Lurie
★★★★★ "Just Brilliant!" Our first pair did not disappoint. My little guy absolutely loves the autonomy of picking out his favourite two snaps of the day — and so far it's been different every single time! — Jennifer Kydd
★★★★★ "JoyJoys bring so much JOY" My daughter absolutely loves her shoes! And I absolutely love that I don't have to keep tying laces. The shoes can match ANY outfit. Best investment a parent can make. — Stacey
★★★★★ "Amazing Product and Best Service" I cannot recommend JoyJoy enough. I have never had such amazing service from anyone before. The owners go out of their way to ensure each child is happy. — Ilana
★★★★★ "Best sneakers / Best service!" My kids LOVE their JoyJoys for comfort and style! My boys also get to choose their style — even some glam and glitter. This is our second pair and we'll keep buying again. — Ester van der Merwe
★★★★★ "Coolest kids shoes" My 7-year-old loves her shoes. She's very excited to swap the straps daily, thinking it's a new pair of shoes. We live in the USA and have never seen anything like these. — Gina Taitz
★★★★★ "Super Joyful with JoyJoy" My daughter is ecstatic with her shoes, she wants to wear them every day. I'm thinking of buying a bigger pair to keep for when this one doesn't fit. We love the shoes! — Helen Mazibuko
Add to cart, if convinced→
Travel-Friendly

One pair. Seven outfits. Zero packing wars.

The whole shoe wardrobe fits in a pencil case. Eight tiny snaps weigh less than a pack of crayons. And the kid still gets to feel like they brought every pair.

🌊 Beach holiday ✈️ Long-haul flight 🏡 Grandma's sleepover 💃 After-school dash
Mornings, fixed.

No, really. It’s that easy.

Faster than finding the other shoe.

Less time than the meltdown about socks.

The shoe changes itself. You go finish your coffee.

Faster than asking “have you got your shoes on yet?” three times.

No “Mummmm, can you…?” Just done.

Shop the snaps →
★ The Disney Edit ★

TwiceUpon a Time.

Be a different character, every single day.
Frozen

Frozen

❄️ Bestseller

 Minnie

Minnie

🎀 Bestseller

 Lilo & Stitch

Lilo & Stitch

💙 Bestseller

 Spiderman

Spiderman

🕸️ Bestseller

 Little Mermaid

Little Mermaid

🌊 Bestseller
Into the Kingdom →

This is what
happy feet look like.

✦ snap it. style it. show us. ✦

Good things land here.  

New Snaps, little surprises and the occasional email worth opening.