★★★★★ Loved by 4,000+ kids

The One Sneaker Wardrobe.

For the kid who

wears party shoes to the grocery run.
wants to be Elsa. Every. Day.
thinks dragons are a personality trait.
only wears shoes that sparkle.
thinks glitter is a food group.
is into sharks this week. Stars next.
has a snap for every mood. Literally.

One sneaker. Endless looks.

Start with a pair → Watch the 2 minute video

What is JoyJoy?

One sneaker. Infinite looks.

Snap on a new character, colour, or mood in seconds. No laces, no waiting, just snap on and go.

Every mood. Every day.

Elsa on Monday. Spiderman on Wednesday. Glitter on Friday. One pair of shoes keeps up with every version of them.

Buy one. Look like ten.

Snaps cost a fraction of a new pair of shoes. A full wardrobe of looks for less than the price of two pairs.

Where would you like to go?

New Here

How it
Works.

Step 1 ✦ Buy the sneaker.

Step 2 ✦ Choose your snap.

Ready? Let's go.

pick your sneaker. pick your snap. own your day ✦

Shop the sneaker → Shop your snaps →

One pair of shoes. Every kind of mood.

Why buy five pairs when you only need one?

MOOD

Saturday: smoothie run.

Birthday: cake o'clock.

Sleepover: pillow forts.

Afternoon: skate session.

Sunday: snacks + screen.

Evening: gaming mode.

On his feet

Gaming snap

Shop →

← Swipe to explore moods →

★★★★★

A few words from the moms. Mostly about the shoes. Some about wanting adult sizes.

★★★★★ "Joy Joy's – True to its name!" Love the shoes, the straps, the packaging, the service! My daughter loves having the independence to choose her own straps for the day. Each strap is so beautiful and fun. — T.C.

★★★★★ "A tutu has nothing on Joy Joys" This is just the most brilliant concept that gives children a unique way of expressing themselves, and mothers a break from having to sheepishly tell everyone 'she dressed herself.' Obsessed! — Gila Shapiro

★★★★★ "True joy with our JoyJoy sneakers" My daughter absolutely loves her JoyJoys! Her face lit up when we opened the box. She loves that she can change them herself and match her outfit! — Kerri Lurie

★★★★★ "Just Brilliant!" Our first pair did not disappoint. My little guy absolutely loves the autonomy of picking out his favourite two snaps of the day — and so far it's been different every single time! — Jennifer Kydd

★★★★★ "JoyJoys bring so much JOY" My daughter absolutely loves her shoes! And I absolutely love that I don't have to keep tying laces. The shoes can match ANY outfit. Best investment a parent can make. — Stacey

★★★★★ "Amazing Product and Best Service" I cannot recommend JoyJoy enough. I have never had such amazing service from anyone before. The owners go out of their way to ensure each child is happy. — Ilana

★★★★★ "Best sneakers / Best service!" My kids LOVE their JoyJoys for comfort and style! My boys also get to choose their style — even some glam and glitter. This is our second pair and we'll keep buying again. — Ester van der Merwe

★★★★★ "Coolest kids shoes" My 7-year-old loves her shoes. She's very excited to swap the straps daily, thinking it's a new pair of shoes. We live in the USA and have never seen anything like these. — Gina Taitz

★★★★★ "Super Joyful with JoyJoy" My daughter is ecstatic with her shoes, she wants to wear them every day. I'm thinking of buying a bigger pair to keep for when this one doesn't fit. We love the shoes! — Helen Mazibuko

Add to cart, if convinced→

Free shipping over R700 ✦ Easy on and off ✦ Loved by 4,000+ families ✦ Swap your snaps every day ✦ Kid-approved comfort ✦ Free shipping over R700 ✦ Easy on and off ✦ Loved by 4,000+ families ✦ Swap your snaps every day ✦ Kid-approved comfort ✦