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Kids shoes 
reimagined.

Get your Base Sneaker.  

Choose your favourite Snaps.  

Swap them out whenever you like.

Shop Now 

Sound the royal trumpets and grab your superhero cape, today, we’re celebrating the most magical collab ever: JoyJoy x Disney! Two moms and a dream: That’s how JoyJoy began. A Disney collaboration was our ultimate “someday” wish, and now it’s here. Pinch us please!

Shop Disney Now 

Shop Disney Now

Get your Base Sneaker.  Choose your favourite Snaps.  Swap them out whenever you like.

Get Started 


As Featured In

Choose your Joy.

Get ready to switch up the fun with our Snap On, Snap Off interchangeable Sneaker Snaps.

Here's how it works...

Step 1 

Get the Base Sneaker 

Step 2

Choose Your Snaps

Step 3

Swap them out whenever you like. 

Ice Cream Snap Set 🍦

R179

Buy Now 

Dragon Snap Set 🔥

 R179  

Buy Now 

Princess Snap Set 👑

Snap Set R179

Buy Now 

Shark Snap Set 🌊

R179

Buy Now 

Black Wings Snap Set 🖤

R179

Buy Now 

It's Easy Peasy! 🫰 

"I can do it by myself" 

Shop the Joy

Over 5,000 Five Star Reviews!

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What the moms are saying...

Just Add Kids 

We're moms we get it. We made it with moms in mind. Lets take a closer look at our shoe. 

Kid Approved Comfort 

Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy. 

Easy On and Off 

No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car.

Machine Washable 

We added a dirt repellant coating, so they're easy to clean and easy to wipe. Because we know how much kids love muddy puddles. 

Change Everyday 

Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share. 

 

Just Add kids 👟

We're moms we get it. 

Let's take a closer look at our shoe. 

Follow the Joy 🌈

Oh Hello, 

We're a double Mom FEETure with a dream to put some joy in the world. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence 

Our Story

"My son wants to wear them to bed".

 

Join our mailing list. 

Get your feet in first. 

Thanks for contacting us. We'll get back to you as soon as possible.
Title

Oh hello!

We're a double Mom FEETure with a dream to put some joy in the world. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence. 

Our Story 

Your Questions Answered.

Have questions? We’re here to help.

Whatsapp Us

071 484 2582

Email:

hello@joyjoy.co.za

How does JoyJoy work?

JoyJoy is an interchangeable kid’s sneaker. Once you have the base pair of white shoes you can choose from a variety of different snaps that match your style and your mood. 

What are Sneaker Snaps?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

Are the Snaps sized?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Can I wash the shoes?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Are they good for my kid's feet?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

What is your return and refund policy?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

And now for the most Frequently Asked Question...

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, althoughwe didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!

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